In recent years, from the popularity of "New Chinese Style" to the frequent entry of traditional crafts into the consumer market, intangible cultural heritage has entered contemporary design and daily life at an unprecedented speed. Traditional patterns, embroidery, weaving and dyeing, silver jewelry, and knitting are constantly being transformed into contemporary products, and intangible cultural heritage has also moved out of showcases, stages, and festivals, and entered a wider social aesthetic. But behind the excitement, a problem is becoming increasingly clear: many intangible cultural heritage fashion practices are popular for symbols, fast for communication, shallow for understanding, and weak for the continuation of life. To judge whether intangible cultural heritage has more vitality, we should not just look at whether it has traffic and popularity, but also whether it can re-enter today's wear, use and daily aesthetics. 非物质文化遗产真正的问题不是如何被看到，而是如何回归生活。